Today we visited the “Let’s Talk 2008” tradeshow at Parkland Mall in north Red Deer. It’s an annual event in which the City departments descend upon one of the Red Deer malls and meet and greet the citizens of Red Deer. What’s so significant about this? We did the graphic design on most of the tradeshow displays, and a good portion of the brochures and posters used in the event.
A big congratulations goes to the City Communications department, for pulling the project off, it was a massive undertaking to coordinate will all the departments.
The statistics are a bit staggering: 24 tradeshow displays, 11 posters, 9 brochures and 2 literature displays… and that’s just this past February! If we look back and include work for previous projects, those numbers are even higher. It was amazing to do that many pieces and ensure that they worked in concert with one another, but didn’t look like each was based on a template.
The rewarding part of the process, was the comment we received from one of our contacts in the communications department – that members of the public actually were commenting that the displays worked nicely together and weren’t too similar. Our goal was achieved!
A big congratulations goes to the City Communications department, for pulling the project off, it was a massive undertaking to coordinate will all the departments.
One side note, from a production side: we concluded that even in something that appears simple to output (large format printers that create the displays), colour profiling is again very key. We were diligent in working with our display production team to ensure we had accurate colour output. Even though it’s not a printing press, it’s just as important to match your profiles.