Often in this, the age of in-house emergencies, and easily accessible stock graphics, we move fast. Creative is awkward, and often doesn't easily fit within an organizations timetables. This is fine, as we do exist in a market economy and we all produce what the...
I have to admit… I obsess about greatness. Not my own greatness mind you, I understand enough about life and myself to not worry about that. Other people’s greatness. What makes someone in any category great? Why is one ordinary person better than another? I suppose...
Once in a while you see something that shakes things to their foundations. Something disruptive–like the birth of social media, or micro-stock. I really want to discover something like that. This is not that. This is just something cool. Right now, there are lots of...
We all want to do something meaningful with our lives, and these days, we would prefer if our work brought that meaning to it. Whether it’s just being a part of something greater, philanthropic, or just “cool” - the feeling is the same. Work should matter. Really, I’m...
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I recently had the grand task of designing print for my upcoming wedding. There is a lot involved – it was one of the hardest pieces of design I've ever had to do. I knew that there would be high expectations, given my ...sigh... artsy-fartsy nature. So I hope to...
It’s pretty amazing. We’ve had a tremendous run of creative marketing pieces this past 6 months. Redpointers have created some stuff that is pretty darn impressive. We’ve written copy, printed brochures, made maps, murals, and continue to crank out websites. The problem is, most of it hasn’t been published, released or otherwise produced. It’s been a good year (or longer) since we updated our portfolio. What gives? Well, remember that story of the mechanics car? Yeah, a designers website is kinda the same.
But what are we to do? We’re really proud of the work, and think we’ve really achieved some effective outcomes. We really believe the clients get to launch their products, and we should refrain from jumping the gun. So to whet the appetites of those who check our website daily for updates (we know you are out there, Googlebot!) Here is a short list of highlights to preempt the invariable January portfolio update.
OK, so let’s be honest here. Advertising, marketing and design are crafts that constantly drive towards the next “innovation” or the next “big idea”. Market segments are competitive within themselves to attract customers, and these days the holy grail of advertising is a spot going viral. I personally think this is good and bad at the same time – good because you can reach a market far bigger than you can with standard media, bad because the game is that much harder, and innovation is that much harder to come by. Well, maybe not bad – maybe we should just call it harder. But the game remains the same.
Well here is an example of something really innovative. And I find the best ads always seem so logical and natural and your first thought may be “How was that never done before?”
An ad for the Nissan Sentra does all this an maybe more. A car commercial showing how fun a car can be with no car. So logical, you’d think it would have been done before. Have a look here:
The recent Vancouver 2010 Olympics was quite a ride for just about anyone Canadian. We've seen an Olympic result that is record setting and hard not to be proud of. We indeed owned the podium. Canadians banded together in a way I've seldom experienced - The most...
I've been thinking a lot over the past couple of months about content. All sorts of content, from brochure text, trade show display lists, and website pages. The old adage goes "content is King", but from the point of view of many projects, actual content is more...
We recently completed two tradeshow banners for Pink Suede Imaging. They turned out so wonderful I felt the need to blog. Pink Suede is a service that assists women in the area of personal image. Think of them as the What Not to Wear of Red Deer. If Clint & Stacy...
The concept of the creative process is a pretty cloudy one. Shops guard their "process" carefully, larger shops acting aloof and technical, and the smaller shops tend to try and look bouncy and approachable to counteract the larger shops. The client is either being...
Passion. Committeeman. Perseverance. Ingenuity. Creativity. Tenacity. Desire. Words taken from the halftime speech in a Walt Disney come-from-behind football movie? Maybe. Words taken from any one of our clients referring to any portion of their daily routines?...
Today I saw some street signs (handwritten, no less) advertising an event at a hotel. A sale, actually – someone had taken the time to rent a convention room, and set up a clearance for their products. Sounds good. An Industrious, clever and hard working type of idea....
Mexico is a wonderful country. They have a flair for life and community that is refreshing. They also have an amazing flair for colour and style in art, design and decoration, and as a culture they embrace ornamentation. As a designer, I truly enjoy seeing different...
Is Graphic Design art? Some might argue no, depending on how pressing their deadlines were, but sometimes as a designer, little things help highlight how we create things that end up a bit more than just fishwrap. I was at a meeting at the Red Deer Museum this morning...
Last night we drove up to Calgary (Brian & Sonya) to see the screening of “ Helvetica: The Movie” at The Uptown Theatre, and event sponsored by the GDC South and Veer. All I can say is... “Wow”. You might ask why make a movie about a font and how in the world...