A little about
Redpoint Creative
Visualizing your story is what we do
Your Story …
Heard
Redpoint Creative listens closely to your story, uncovering what drives your business and makes it unique. Through thoughtful design, we transform that story into a visual identity that connects with your audience. Your story is already there—we’re here to help bring it to life.
Your Story …
Understood
Great design isn’t just about aesthetics—it’s about communication. Your brand should clearly express your purpose and passion. We help bridge the gap between your goals and the visuals that bring them to life, ensuring every design choice reflects your story in a meaningful way.
Your Story …
Expressed
Here’s how we help share your story:
- Graphic & web design – cohesive, engaging visuals
- Brand design – logo design, identity standards, and more
- Custom illustration – mascots, activity books, and creative projects
- Interpretive exhibits – creative storytelling through design
- Photography – capturing the essence of your brand
Meet Brian …
Owner & designer at Redpoint
Certified Graphic Designer – CGP
Brian Olstad is a creator at heart, driven by a passion for crafting designs that inspire and add value. With a keen eye for connections that others might miss, he goes beyond traditional graphic design—offering insight and strategy that make him more of a partner than just a service provider.
With a background in fine art and over 25 years of experience in graphic design and entrepreneurship, Brian uncovers the essence of a brand and brings its story to life through thoughtful design. He believes every story matters—and he’s grateful to help share them through his work.
Proud Member
Follow Brian
Award Winning Design
- 2015 “Best Animation” Marketing Association for Credit Unions Mobile Banking Campaign, Mountain View Credit Union
*In Partnership with onwardbusiness.ca - 2013 Merit Award (International Downtown Achievement Awards) Rosie Red Character Development
- 2010 Platinum Marcom The City Of Red Deer Inside Out Newsletter
- 2010 Platinum Marcom The City Of Red Deer RISE Poster
- 2010 Platinum Marcom The City Of Red Deer Strategic Plan
- 2007 Gold Paragon Red Deer College Summer Series of the Arts catalogue
- 2007 Silver Paragon Red Deer College Sumerscapes Brochure
- 2007 Bronze Paragon Red Deer College Welcome Back Alumni Logo
Boom! Just like that…
We translate brand stories into graphic design solutions.
What they say about Redpoint:
“My clients’ dedication and hard work motivates me to do everything I can to help them succeed. Being able to be part of their success is why I’m so passionate about serving them. When they do well, I do well.”
About…Redpoint?
Redpoint Creative opened in Red Deer, Alberta in 2005, originally as Redpoint Design. It served primarily municipal governments, oil & gas and education. As time went by, the team grew and shrank and grew again, moving around creating websites and graphic design from various locations in Downtown Red Deer. You can read some of the stories in the Designer’s Notebook blog.
In 2018, Redpoint shifted and reemerged as Redpoint Creative, primarily as a corporate entity. Today, Redpoint focuses on passionate Alberta businesses who strive to move the needle for their customers.
What is a Redpoint?
A Redpoint is a rock climbing term that signifies the successful completion of a climb without failure. It represents achieving something that was once out of reach.
The name Redpoint Creative reflects this philosophy—combining a passion for design, climbing, and illustration. In the world of design, a Redpoint is the completion of an idea. So when a creative project reaches its full potential, it’s not just a success—it’s Redpoint Creative.
Some industries we serve:
- Social agencies and government
- Human service
- Tourism & outdoor
- Oil & gas
- Food & beverage SMEs
- Business to business SMEs
- Business to consumer SMEs
Let’s get started!
We’d love to talk with you about your company and where you want to take it.
A little more about us and where we work:
When did you open?
In 2005, I took a huge leap of faith and opened my own business. It was an insane time in my life – I had just bought a house and was about to have a baby. But despite the chaos, I managed to survive and make it work.
It was an incredible journey that has taught me so much about myself, my business, and the importance of taking risks. Looking back, it’s amazing that I had the courage to take the leap. But with the right attitude and support system, anything is possible!
Where are you located?
In response to the changing times, we have shifted our focus from having a physical office space downtown Red Deer to working remotely from home offices. While we may miss the vintage office in the historic Scott Block, this shift has allowed us to be more flexible and access remote talent from around the world. This has enabled us to take advantage of the benefits of remote working while still maintaining a presence in Red Deer.
What design services do you provide?
Our services include graphic design, website design, brand design (including logo design), domain and hosting, illustration, printing sales, and ongoing design support.
Where do you provide service?
We provide services to clients located in Red Deer and its surrounding areas, such as Calgary, Edmonton, Nordegg, the Bow Valley, and to clients all over Western Canada.
We are dedicated to providing our clients with quality services no matter where they are located. We understand that not everyone can meet face to face, so we make sure to accommodate them with remote meetings. This allows us to reach more people and give them the same level of service that they would receive if they were face to face.
Have you ever gone a day without coffee?
I’m sure you know the importance of coffee. It’s like jet fuel for creativity and can help you get through the day. I remember long ago when I didn’t drink it – but honestly, I can’t remember it! It was too long ago.
So if you’re looking for an extra boost of creativity, grab yourself a cup of coffee and let’s get going! Frothy or whatever – just keep it coming!
Whats the longest day you’ve worked?
It’s important to take care of our bodies and not push too hard. The longest day I’ve ever worked was probably around 20 hours, and it was definitely not something I would recommend doing often! It really started to affect my health, and as much as you sit for a living in this business, sitting is as bad or worse than many other things, long-term.